logo

Supply chain management in e-commerce

Heneways Editorial Team

2024-02-11

Reading time: 5 minutes

blogPost image

It's a massive, complicated project with many moving parts that require all involved parties' peak efficiency. Change management, collaboration, and risk management all play a role in good supply chain management because they facilitate cooperation and open lines of communication among all the involved parties.

The 5 Phases Of An Ecommerce Store's Supply Chain

Management of the supply chain for e-commerce occurs in five phases.

● In the planning phase, you will gather information about your supply chain to ascertain how much stock will be required to satisfy the demands of your clients and the market.

● Finding reliable vendors, suppliers, and manufacturers is the "sourcing" phase of meeting client demand.

● During production, raw materials are transformed into completed goods, which are tested, packaged, and stored until they are ready to be shipped to clients.

● Delivering: This stage is sometimes termed logistics. Every step along the way, from production to retail, is included.

● Returns processing, often called reverse logistics, entails receiving and sending back to the supplier any products returned by customers.

The system's meticulous planning and execution of each link in the chain enhance the effectiveness of the supply chain as a whole. Modifications or errors in one link in a chain affect the others.

Supply Chain Tips for E-Commerce Business

Lower Delivery Time And Prices

Customers have come to expect delivery times that are on par with or even better than those offered by Amazon. Deliver their orders quickly and at a minimal cost to show your responsiveness.

Research the effectiveness of using multiple distribution hubs. Don't forget to factor in how much money will be spent on infrastructure, personnel, and management to get the business up and running.

Raise The Percentage Of Picked Orders

Order picking is the first phase in the order fulfillment process and involves retrieving products from their warehouses. Success in the subsequent order fulfillment processes, including packing, shipping, and post-sale activity, hinges on accurate order selection. Faster shipping and a better customer experience are the results of increasing your brand's cumulative chosen orders (which is the key to driving revenue in the short and long term).

Partner With A Third-Party Logistics Service

Stores that lack the resources to run their fulfillment center may find success by partnering with a third-party logistics company (3PL). While this method may not be suited for every company, specific e-commerce organizations can gain a lot by working with a 3PL. By forming such an alliance, your company can gain control over its whole supply chain and access a wide range of fulfillment centers.

Add To The Current Warehouse's Storage Space

Sometimes, relocating to a new hub may not be the best solution. You will have capacity problems, decreased productivity, and storage inadequacies if your distribution center is poorly planned and designed, regardless of its square footage. Your organization can postpone a relocation to a new location if some fundamental issues are addressed.

Embrace Cutting-Edge Software Applications

An enterprise resource planning (ERP) or operations management system (OMS) can completely revamp your e-commerce supply chain. Automated inventory and order management systems help you save money and improve efficiency and productivity. In addition, inventory management software provides real-time data and analytics that may be used to fine-tune your reordering and stock levels.

How Does E-Commerce Supply Chain Management Help Businesses?

As of this writing, there are likely between 12 and 20 million online enterprises. This has stoked an already fierce level of competition among online stores. Long-term success necessitates a streamlined supply chain and an intuitive eCommerce platform.

Significant benefits of supply chain management in eCommerce include:

Saving Money

SCM in online commerce does away with intermediaries like wholesalers, retailers, and stores. Getting rid of these steps ultimately lowers product prices. Customers benefit directly from the price cuts when compared to in-store purchases.

Superior Rates Of Efficiency

You may reduce your losses and boost your brand's standing with the help of an eCommerce-specific supply chain management system.

First, demand forecasting is made easier with supply chain management. Because consumer demand determines everything from procurement expenses to shipping schedules and methods, it is crucial for eCommerce entrepreneurs to have a firm grasp of market demand.

Small online merchants might benefit from knowing the demand in the market, so they know what to stock and for how long. An online store owner can adapt more quickly to shifting conditions without altering how the organization operates significantly.

In addition to ensuring greater returns on investment, a sound supply chain management system would boost general productivity and efficiency. If orders aren't processed quickly and efficiently, or if there are problems with shipping or receiving goods, you could lose consumers. Having reliable and trustworthy vendors, suppliers, and distributors might help you avoid this problem.

Having Complete Network Visibility

Supply chain management gives transparency in the network and helps oversee all operations across supply, production, warehousing, and distribution. Thus, the entire supply chain can be better monitored and controlled, from raw materials acquisition to final product delivery.

Minimized Delay in Delivery

The market's perception of a brand can take a severe hit if suppliers delay deliveries, production delays, or distribution channel logistics go wrong. An efficient SCM enables top-to-bottom coordination and execution of all operations.

In addition to protecting your company's reputation and strengthening your client connections, minimizing delivery delays is a crucial strategy for avoiding the loss of valuable business.

Increased Happiness of the End User

An online store's ability to keep its customers happy is crucial to its survival. Businesses may easily monitor demand, estimate how long it will take suppliers to fulfill orders, and place restocking orders with vendors thanks to effective supply chain management in online commerce.

Engagement Of Multiple Channels

Omnichannel engagement, made possible by well-managed supply chain operations in the e-commerce, boosts customer participation across all major channels.

In today's world, eCommerce enterprises working in an omnichannel environment nearly virtually conclude the majority of consumers' new shopping touchpoints. The process of satisfying customers' needs and wants, which begins at the beginning of the supply chain, must be the top priority for all brands. Brands may more easily scale their omnichannel operations with the help of a well-managed eCommerce supply chain, which also helps them reach more customers with their offerings.